From the site:
If you want to see them stay they need your help please CALL or send letters to:Ruby's will be open this Saturday (November 6) from 12:30-6:00 for a protest and party.
Central Amusement International
49 Fanny Road
Booton, NJ 07005
ATTN: Valerio Ferrari & to Mayor Bloomberg
Domenic M. Recchia, Jr
973-334-8133 ext 201
Coney Island Development Corporation
In business since 1934, we are the Oldest Bar & Grill on the Coney Island Boardwalk. Famously located directly on the boardwalk with the Atlantic Ocean as our front yard.
RUBY'S is family owned and operated. We are the only full service bar & grill on the boardwalk with indoor seating. RUBY'S was Voted the 14th sexiest beach bar in the world by the TRAVEL CHANNEL. Other awards include best Dive bar in Brooklyn 1999, 2002, 2005, and best jukebox on the boardwalk 40 years running.
For more background on the sad situation, see Jeremiah's Vanishing New York.
Amusing the Zillion also has a good post here.
I can't find my photos of Ruby's at the moment, but this is how I like to remember Coney in all its unrepentant crudeness: